

Bruce Hood
Let's talk about selling smarter! Building a personal brand is more important than ever in today's crowded marketplace, especially for sales professionals. Your personal brand sets you apart from your competitors and can help you stand out to potential clients. Let's look at how you build your personal brand and differentiate yourself in a crowded marketplace.

Bruce Hood
Let's talk about selling smarter! Positioning features, functions, and benefits effectively in a sales engagement is essential for demonstrating the value of your product or service to the customer. Feature-benefit selling is a sales technique that focuses on presenting the features of a product or service and connecting them to the specific benefits or advantages they provide to the customer. The main goal of this approach is to demonstrate the value of the product or service by showing how it addresses the customer's needs, solves their problems, or helps them achieve their goals.

Bruce Hood
Let's talk about selling smarter! Aristotle's words may have been spoken over two thousand years ago, but it still holds true today, especially in personal and professional Sales development.

Bruce Hood
Let's talk about selling smarter! Negotiation is essential to the sales process, as it helps both parties reach a mutually beneficial agreement. Regardless of your industry or the products and services you offer, honing your negotiation skills can lead to increased sales and long-lasting customer relationships. Let's look at the most proven strategies to help you become successful in any sales negotiation.

Bruce Hood
Let's talk about selling smarter! As a salesperson, honing and developing your sales techniques is essential to success. Let's look at a few simple ways to improve your prospecting, qualifying, presenting, and closing skills.

Bruce Hood
Let’s talk about selling smarter! When you start your day with these five things in mind, you will increase your ability to close deals and build on success. Here are five things that great salespeople do every day:

Bruce Hood
Let’s talk about selling smarter! The 80/20 rule, also known as the Pareto Principle, suggests that 80% of outcomes come from 20% of inputs. In the context of sales team performance, this means that a small percentage of the sales team is responsible for the majority of sales results.

Bruce Hood
Let's talk about selling smarter! A value proposition is a statement describing a product or service's unique value to customers. Before creating or checking your value proposition, it is essential to understand your target audience. Who are your ideal customers, and what are their needs and pain points? Here are the crucial elements of a good value proposition:

Bruce Hood
Let's talk about selling smarter! Hiring the best salespeople and retaining them is crucial for the success of any sales team. With a little planning and process, you can improve your ability to hire and retain great sales team members. Here are some key areas you can focus on to hire the best salespeople and keep them:

Bruce Hood
Let's talk about selling smarter! A new salesperson should focus on developing a well-rounded skill set to achieve success in their role. Some of the most important skills to master include:

Bruce Hood
Let’s talk about selling smarter! Building and growing a strong Sales Operations process for your sales team involves six key areas of focus to ensure your success. By following this simple outline you can start to build and grow a strong framework that drives long-term success.

Bruce Hood
Let’s talk about selling smarter! Managing a Sales team can be a challenge but great Sales Leaders know there are 5 key things that need to be mastered in order to grow a high performing team:
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